BRIDGETOWN, Barbados -- In celebration of its new nonstop service to Barbados, JetBlue Airways and the Barbados Tourism Authority (BTA) will present a private concert by Rihanna on Dec. 3, 2009 at the Hammerstein Ballroom in New York City, where the island’s very own Mount Gay Rum will be served. This event will be the only live performance by the pop sensation in celebration of her new album release, “Rated R.” The concert is not available for public purchase, but fans will have the chance to win tickets through radio and online promotions. Additionally, New York’s hometown airline today launched JetBlue’s “New York to Barbados” creative photo contest (a) through social media outlets including Twitter (@JetBlue) and Facebook, inviting customers to celebrate JetBlue’s new nonstop service to Rihanna’s hometown and the launch of her new CD. Using creativity and self-expression, customers are required to take a photo in front of a New York landmark that incorporates both Barbados and JetBlue. The top 20 photographs submitted will win a pair of tickets to the private event (a). Customers can find contest rules and instructions for uploading their photo by visiting www.jetblue.com/rihanna As part of the partnership, in addition to this exclusive concert for fans, a special instalment of MySpace Music’s “The Release” featuring Rihanna at the Hammerstein Ballroom will be streamed live, and footage will be featured on JetBlue Airways’ PlusTV channel in 2010 for customers to enjoy. Additionally, JetBlue will also provide customers travelling on the airline in December access to 20 minutes of custom Rihanna footage including her new video, Russian Roulette, on PlusTV. JetBlue’s very own in-flight network will feature behind-the-scenes footage from TV shows, programming from the New York Times, theatrical content from The Broadway Channel® and more. JetBlue began daily nonstop service to Bridgetown, Barbados on October 1, from New York’s John F. Kennedy International Airport (JFK) and since then the island has registered double-digit growth in its US arrivals.
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