Gamers were flocking to those places to find out if there were any hints or clues about the fifth season of"fortnite weapons," which premiered in July 2018. That's because every season of"Fortnite" is vastly different and it's kept top secret until its launch date. There are new topics, new websites to explore, new character skins and there are fresh weekly challenges.
This moment, Epic Games, which publishes"Fortnite," chose to tease the new gaming world by putting these features into the actual world.It's a viral marketing method known as another reality game or ARG. (Not to be mistaken with virtual reality, in which you're immersed into a computer-generated world, or augmented reality, where perceptible images are projected on top of real-world video.)
ARGs of notable franchises create an immersive and enormous scavenger hunt for fans. Microsoft's"Halo" franchise had an ARG which sent jars of honey to players. Those jars provided clues that brought gamers to a website called"I love bees" The site sent players to search for clues around the country to solve the website's puzzles. Once those were solved, the website told the source story of the game's antagonists contributing to the game's release. This ARG reached nearly 3 million gamers helped drive sales for the match to $125 million on its initial day.
No 2 ARGs are the same, however ARGs established about films, TV shows and games have shared traits.They begin with a mystery where fans are motivated to find clues. They often have multiple fake websites buy fortnite items pc that unlock clues to others. They also have tons of hidden or coded messages. Films like"10 Cloverfield Lane" hid coordinates in various trailers for the film. Most importantly, ARGs have scavenger hunts which get fans outside in the real world, looking for clues which were implanted in public areas.